In the current economic climate we’re facing, it’s either adapt to what’s happening or close the doors.
Restaurants have been forced to focus solely on pick-up options with ordering, gyms have resorted to online classes, and students are using zoom like never before.
Which brings the question – is lead generation a big business or is it a big flop?
The current situation has only made lead generation via online methods more in demand than any time in history.
That’s why right now, you’re hearing so much about the upcoming launch from Daven Michaels and Chad Nicely called LCS2 or the Lead Conversion Squared system for helping entreprenuers build a reliable business.
Everyone will tell you traffic is all you should worry about, however, that’s not the case.
The goal is to have a system and processes setup that you’re able to create a winning campaign with the focus on 3 areas.
- First you want to have a hiqh quality lead magnet that makes sense to move the traffic from a cold audience to opting in.
Once they optin, that is considered a conversion.
If you solely focus on traffic without the offer or hook, you’ll be wasting your efforts.
Creating these hooks are essential to digital marketers as well as local businesses.
- Secondly, you want to have the tracking in place that takes that lead that converted through a series of events that builds a bond, trust, and ultimately converts them into a paying customer.
Now, here’s where most drop the ball.
The first time around, most of your audience will NOT buy from you.
Let’s say you get 100 leads and you only sell 10 which is not terrible for cold traffic even if you’re selling a low ticket product.
What do you do with the other 90 leads?
This is where you follow up multiple times, using multiple angles, and hooks to sell the same product or service.
3. Work to sell backend and cross-promotions.
Those that bought your first product will be more inclined to pick up a second product from you provided that you gave them good value along with a high-quality customer experience.
For example, you rarely see any online entrepreneur only sell one product or service.
Typically, it’s multiple products some include big ticket, low ticket, and recurring monthly products.
This is why having systems and processes setup are so important in today’s marketing world.
You’re expected to be everywhere, have all the tools at your disposal and know what buttons to push when leads enter your sales funnel.
But the truth of the matter is it can become overly complicated and complex.
However, now is not the time to scurry away looking at something different – it’s time to dive into and master this aspect because with the current state of business, this is going to be in more demand than ever before.
That’s why we feel the upcoming LCS2 will be a breath of fresh air. You can find all the details, bonuses, pricing, and demo by going to https://thinktanklab.com/lead-conversion-squared/